How Snipes overcomes the challenges of individual communication at events.
The Challenge
The team at Snipes, a leading athletic footwear and apparel company, took on the challenge of creating an exclusive collection in collaboration with the "Space Jam" team to appeal to passionate fans. Additionally, they wanted to make the campaign launch particularly unique and exciting. To achieve this, they created a user-friendly platform to optimally manage the worldwide European screening of the new "Space Jam" movie.
The Solution
Snipes executed the launch of the new Space Jam collection during the European film premiere in Berlin to increase market exposure and build brand awareness. They used Sweap for a customized communication campaign that included a registration page, email invitations and on-site QR check-ins.
Snipes executed the launch of the new Space Jam collection during the European film premiere in Berlin to increase market exposure and build brand awareness. They used Sweap for a customized communication campaign that included a registration page, email invitations and on-site QR check-ins.
For Snipes, an established company in the fashion industry, the challenge of planning and executing a large-scale event was imminent. With an extensive range of activities and a clear goal in mind - to increase market presence and strengthen brand awareness - it was critical to ensure effective event planning and execution. The aim was to deliver a first-class experience for guests while minimizing organizational overhead.
Efficient event planning and execution
Guests praised the ease of use and the smooth registration and check-in process before and during the event. This underscores Snipes' ability to effectively organize events and provide attendees with a first-class experience.
Minimal no-show rate through automated event communication
To save time when communicating with guests, automation was needed. With Sweap Campaign Manager sending the emails automatically from OSPA, the no-show rate decreased by 83% and more time was left for the actual planning. In addition, personalized tokens in the emails allowed for individualized communication with different categories of guests, resulting in higher participant engagement.
Not only was Snipes able to meet its campaign goals, but it also recorded only 15 cancellations. This highlights the efficiency and effectiveness of Sweap as a preferred event management tool, providing better visibility and attendance forecasting for upcoming events. Snipes was able to use Sweap to send professional event communication emails and make the most of the guest management feature to ensure a smooth event.
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The integration of Sweap technology has enabled Snipes to make significant advances in event planning. This resulted in significant time and effort savings for the organizing team, as repetitive tasks were automated. This, in turn, enabled a focus on improving event quality and resulted in memorable experiences for attendees. The smart use of technology helped increase attendance rates, conversion rates, and reduce no-show rates, ultimately resulting in a successful event experience for everyone involved.
Sweap allowed us to send professional event communication emails and make the most of the guest management feature. We wowed our exclusive event attendees with the quick and easy process of registering and checking in on-site for the movie premiere. In addition, our conversion rate was higher than expected: More than 90% of people who accepted the invitation showed up for the event.
Yutian ZouJr. Eventmarketing & Sponsoring Manager, SNIPES SE
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Yutian Zou Jr. Eventmarketing & Sponsoring Manager, SNIPES SE