Free Event Resources
A selection of webinars, reports, eBooks and templates to help you get the most out of your events.
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- Tool
Event Budget Manager
Finally, keep track of your event budgets easily, clearly and centrally in one place. No more Excel chaos.
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- eBook
E-book: The 5-Minute Budget Formula
Does event budgeting cost you time, money, and nerves? This e-book shows you how to get your budget under control in five minutes.
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- Template
- Checklist
Event Strategy Bundle for a strong event Season
This comprehensive strategy bundle will help you have a successful event season. With practical tips and tools, you can get started straight away and plan your new event season from start to finish!
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- Template
Interactive Checklist: 7 Steps to a Sustainable Event
Event managers face the challenge of implementing sustainability strategically and in compliance with legal standards. This interactive 7-step checklist is your field-tested guide that helps you stay on top of everything—from EAA compliance to successful CO₂ offsetting. With clear, actionable steps for every phase, you can get started right away and elevate the sustainability of your events to a new, professional level.
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- Template
- Checklist
EAA Checklist for Accessible Events
Event managers will love this comprehensive checklist to help you make your events accessible and inclusive. With practical tips and tools, you can get started right away and guarantee EAA-compatible event communication at your events.
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- Template
Interactive Checklist for Sustainable Events
Event managers will love this comprehensive checklist to help you make your events greener and more sustainable. With practical tips and tools for every event phase, you can get started right away and take the sustainability of your events to the next level.
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- eBook
Ultimate Event Marketing Guide
A True Event Marketing Bible
The State of Event Management Report 2025 is based on over 500 responses from event pros. Find out what drives event managers and how they overcame challenges. Download Part 1 now.
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- Template
Attendee Journey eBook + Template
eBook & Interactive Spreadsheet
A free Event Attendee Journey Google Spreadsheet to create and improve your own event attendee journey from beginning to end.
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- eBook
eBook Event Marketing Strategy in 2025
10 Event Marketing Tips for 2025
Event and Field Marketers will love these 16 pages full of strategies that you can use today for every event format.
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- Report
State of Event Management Report 2025
The pre-pandemic events marketing playbook is no longer fit for purpose. It is in dire need of a rewrite for the new world of events. Fortunately, that’s exactly why we’re here.
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- Template
Event SWOT-Analysis
White Paper & Template
The SWOT analysis for your event can be tedious, but with the right template you are well-equipped. Download your free template for your event SWOT analysis as a Google Spreadsheet.
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Sweap Info
Interactive booklet - Get to know Sweap and all its advantages personally.
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- Template
Virtual Event Engagement Technology
Interactive Checklist
We have collected the most important questions on engagement and technology for all your virtual and hybrid event formats. This list should help you to make sure you don't forget anything while planning your virtual event.
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- eBook
Top 10 Event Planning Tools
These tools will help you organize your event from beginning to end. Create a frictionless attendee journey with the best event tech.
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- Webinar
The Frictionless Attendee Journey
All roads lead to Rome. True. But your attendees want their journey to continue!
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- Webinar
Event Marketing Hacks on Social Media
Event Marketing and Social Media - a match made in heaven?
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- Webinar
Event Strategies You Can’t Ignore in 2022
Assembling what constitutes the backbone of your marketing strategy can be one of the most challenging tasks for event professionals.
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- Webinar
How to Nail Your 2023 Event Tech Stack
Event technology keeps evolving, so the tech stack you use today might not be helpful in a few years - or it might already be outdated to solve your current challenges.
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- Webinar
How to Close the Event Value Gap
Events waren nicht dazu gedacht, mehr als einmalige Erlebnisse zu sein. Das hat sich geändert.
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- Webinar
Events in the Metaverse: Hype or Reality
Join us in our 3D virtual event space and experience the Metaverse first-hand!
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- eBook
eBook Hybrid Events
The Future of the Event Industry
Hybrid events are currently developing into the event model of the future. The new reality has led to a real boom in virtual events. From meetings to conferences: everything now takes place online. But where do we go from here?
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- eBook
eBook Virtual Events
Our team has done a lot of research in the last few months and dealt with providers, trends, and experts. The findings have now flowed into this eBook and should help you to increase the success of your virtual event.