Complete Strategy Guide
Ultimate Event Marketing Guide Part 1
Event marketing strategies you can't miss in 2024 and beyond.
The Event Marketing Bible
The event marketing handbook from before the pandemic is no longer up to date. It urgently needs to be rewritten for the new world of events. Fortunately, that's exactly why we're here.
The following guide is divided into the three parts of event marketing:
The basics of event marketing (Part 1)
Why event marketing is a game changer (part 2)
The right event marketing (Part 3)
The guide contains everything an event marketer needs to utilize the new tools, technologies and techniques to create memorable events tailored to individual marketing objectives.
What is event marketing?
The development of event marketing
The state of event marketing in 2023
The many forms of event marketing
Event (marketing) formats
How event marketing influences customer loyalty, product training and the industry
How event marketing builds relationships and networks
How event marketing generates leads, sales and brand awareness
The 5 phases of event marketing
Setting the right event marketing goals
Creating event marketing plans
Marketing strategies after the event
Who is this for?