Complete Strategy Guide
Ultimate Event Marketing Guide 2025
Event marketing strategies you can't miss in 2025 and beyond.
Part 1:
The Event Marketing Bible
The event marketing handbook from before the pandemic is no longer up to date. It urgently needs to be rewritten for the new world of events. Fortunately, that's exactly why we're here.
The following guide is divided into the three parts of event marketing:
The basics of event marketing
Why event marketing is a game changer
The right event marketing
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What is event marketing?
The development of event marketing
The state of event marketing in 2025
The many forms of event marketing
Event (marketing) formats
How event marketing influences customer loyalty, product training and the industry
How event marketing builds relationships and networks
How event marketing generates leads, sales and brand awareness
The 5 phases of event marketing
Setting the right event marketing goals
Creating event marketing plans
Marketing strategies after the event
Who is this for?
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Event Manager
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Event Marketer
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Content Marketer
More downloads
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- Template
Interactive Checklist: 7 Steps to a Sustainable Event
Event managers face the challenge of implementing sustainability strategically and in compliance with legal standards. This interactive 7-step checklist is your field-tested guide that helps you stay on top of everything—from EAA compliance to successful CO₂ offsetting. With clear, actionable steps for every phase, you can get started right away and elevate the sustainability of your events to a new, professional level.
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- Template
- Checklist
EAA Checklist for Accessible Events
Event managers will love this comprehensive checklist to help you make your events accessible and inclusive. With practical tips and tools, you can get started right away and guarantee EAA-compatible event communication at your events.
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- Template
Interactive Checklist for Sustainable Events
Event managers will love this comprehensive checklist to help you make your events greener and more sustainable. With practical tips and tools for every event phase, you can get started right away and take the sustainability of your events to the next level.